Welcome to the Act-On Marketing Action Blog
Act-On's integrated marketing automation platform is built for the small marketing team with big ambitions. Our blog is geared to help you stay on top of emerging trends, product updates, and best practices, particularly in the areas of marketing automation, email marketing, lead generation and nurturing, and sales and marketing alignment. Whether you run a small marketing team within a large organization or you're a CMO running a small team at a start up - whether you're a team of ten or a department of one – we've got you covered.
View From the Top
Analysis, commentary, and opinions on the art and science of marketing
along with whatever else is on their minds - by Act-On CEO Raghu Raghavan, CMO Atri Chatterjee and CRO Shawn Naggiar.
Act-On in Action
Get the latest news about Act-On: Articles about the company, press releases and announcements,
customer success stories, upcoming events, and more.
The B2B Marketer
The B2B marketing environment continues to experience dynamic change; we'll help you stay informed so you can make it work for you. Get strategic tips and techniques, read about trends, emerging best practices, new technologies, research, and more.
Mad Marketing TV
Ever feel like you're being pulled in a thousand directions at once? With the various projects and challenges facing marketers today, just figuring out where to start can prove challenging. Join an unbiased discussion with industry experts focused on helping you make sense of it all.
Discover the latest B2B marketing strategies with a sampling of our most recent posts:
- 3 Ways To Use Trigger Campaigns to Effectively Nurture Leads
- Ten Tips for Creating Enticing Calls to Action
- Act-On Software Named Rising Star Company of the Year At Oregon Tech Awards
- 10 Stats about Email Marketing in 2012
- More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16
