Welcome to the Act-On Marketing Action Blog
Act-On's integrated marketing automation platform is built for the small marketing team with big ambitions. Our blog is geared to help you stay on top of emerging trends, product updates, and best practices, particularly in the areas of marketing automation, email marketing, lead generation and nurturing, and sales and marketing alignment. Whether you run a small marketing team within a large organization or you're a CMO running a small team at a start up - whether you're a team of ten or a department of one – we've got you covered.
View From the Top
Analysis, commentary, and opinions on the art and science of marketing
along with whatever else is on their minds - by Act-On CEO Raghu Raghavan, and CRO Shawn Naggiar
Act-On in Action
Get the latest news about Act-On: Articles about the company, press releases and announcements,
customer success stories, upcoming events, and more.
The B2B Marketer
The B2B marketing environment continues to experience dynamic change; we'll help you stay informed so you can make it work for you. Get strategic tips and techniques, read about trends, emerging best practices, new technologies, research, and more.
Discover the latest B2B marketing strategies with a sampling of our most recent posts:
- Email Marketing versus Marketing Automation: Benefits and Tradeoffs for SMBs
- Lead Generation, Lead Nurturing & Marketing Automation – Oh, My!
- Webinar Recap: Getting Into Marketing Automation, One Step at a Time
- Here We Grow Again: Act-On Software Grows Revenue 405% Year-Over-Year
- List Management: How to Define, Create, and Target Dynamic Segments with Act-On Software
