Here is the Act-On recipe:

Start with a fantastic value proposition: enterprise class all-in-one e-marketing at an SMB price point. Next, focus on de-mystifying and simplifying marketing automation for smaller marketing groups and departments. Finally, make it easy to consume, with month-to-month contracts, no setup fees, and no termination fees.

We tell our prospects: Don’t just read the menu, go ahead and try the product for yourself. (It’s amazing how much of a stumbling block this is for many of our competitors.)

So the recipe is pretty simple but it is working really, really well for us. We are looking at a fantastic quarter.