With the “Gamify Green for Good” Hackathon, Act-On wants to make it easy for inspired coders and designers to create an open API mashup that drives green, community-based offline behavior. Our collective goal: To do good, better. This Hackathon runs 9:30 am–11:00 pm, Saturday, April 6. All meals and beverages... View Article
Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. We’d love to see you. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? In... View Article
Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you.... View Article
MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. If you’re going, stop by Act-On’s booth (#404) at the MarketingSherpa Email Summit Expo and say hello. This event is the largest vendor-neutral, research-based email marketing event. It’s aimed at helping marketers overcome top email... View Article
Ari Fefferman, marketing manager at BlueBird Strategies and Virginie Dupin, marketing director of Cameleon Software joined Jeffrey Linton, product and field marketing manager at Act-On Software to deliver a “Best Practices for Entering New Markets” webinar. If you missed this event, you can catch the recording of it here or read... View Article
Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft,... View Article
Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius (radiusintel.com), and asked me to contribute a few tips. I’m posting them here, and if you’d like to contribute your favorite to the discussion, just leave a comment below. It comes to every salesperson:... View Article
Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned. Inbound marketing, email, lead qualification, content marketing; sales and marketing teams leverage a wide variety... View Article
