The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other? How do you find the time to manage... View Article
B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. However, to make the most of an event, and see real return on your (substantial!) investment, you need to create a solid strategy and execute it properly. If... View Article
In honor of the upcoming Email Insider Summit in Florida May 1-5, we’re sharing a colorful infographic lent by Litmus showing just how fabulous email still is ($40-to-$1 ROI, anyone?). if you’re attending the conference, don’t miss the “The Politics Of Data-Driven Marketing.” Our own Chief Privacy and Deliverability Officer,... View Article
The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. The name is taken from “agile software development,” and the practice is gaining popularity as a way to manage the fast pace... View Article
Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for targeted lead generation. He knew he wanted a system that could also communicate across multiple systems in multiple markets. He implemented Act-On’s integrated marketing automation platform in... View Article
Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. Janelle Johnson, Director of Demand Gen for Act-On, has a solid track history of using content to create successful campaigns. Recently the two sat down together for a... View Article
Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. You’re already making rapid changes and implementing new processes; marketing automation can actually smooth the path and help you get much further – on... View Article
Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. This process was outlined in a recent webinar: Content Prospecting: Enabling Sales Reps with Lead Nurture Best Practices, conducted by Bret Smith, founder and managing principal of High-Impact-Prospecting and... View Article
