Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today... View Article
If we liken successful marketing to a flexible textile, we might say that content marketing and social marketing are the warp and woof of the final whole cloth. It takes both, woven together on a common platform, to produce a strong, colorful, complete fabric. My colleague Janelle Johnson and I... View Article
All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and... View Article
When we talk about cross-channel marketing, we’re talking about aligning branding, messaging, offers, and timing across multiple channels. The two most important channels to align are email and social media. Social is increasingly important as a driver of cross-channel, full-lifecycle engagement – and email still delivers the most revenue and... View Article
Social media channels have become powerful agents affecting the buying and selling process. This “social buying process” has impacted the way we prospect for new business, by providing more intelligence for inside sales teams surrounding their targeted contacts and creating qualified sales opportunities at a faster rate. Want to get... View Article
You’re invited to join Act-On’s new monthly #MktgActionChat, held the last Tuesday of every month. This TweetChat is your opportunity to connect with thought leaders and network with the movers and shakers helping to redefine marketing as we know it. The #MktgActionChat will address best practices in the marketing field... View Article
What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter A draw for people with similar interests Generally held at a fixed day and time, often repeating over a week or month Identified by a hashtag –... View Article
If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. Simply Measured has found that brands that share videos and... View Article
